Issue 001 · RTRC® · Officially Registered

Six colors. One coalition.

Revive The Rainbow Coalition® is a clothing brand rooted in unity and solidarity. Built on the belief that what you wear can still stand for something.

First access. First drop. First to know.

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First access is locked in. Now help it grow: send this to one person who'd wear it.

From the Coalition

In 1969, the Rainbow Coalition brought together communities the system tried to keep apart. We carry that forward. Not as costume, but as conviction.

Five friends walking toward the camera on a wet city street at night, dressed in the coalition colors — Frame 01 *Unity is the strategy.*

The Six

Six colors. Six principles. One visual language.

None of these colors are decoration. Each one carries a real history, and you can wear it.

Young woman crossing a night street washed in red neon light, looking straight into the camera

Frame 02

Red. Courage.

Courage. The oldest color of revolution, flown by working people and reclaimed as Red Power.

Frame 03

Black. Unity.

Pride. Power. Dignity. The color Black liberation wore. The ground everything else stands on.

Man in black knitwear against deep shadow, half lit, calm and dignified

Young man in a community garden at dawn holding a wooden crate of fresh greens

Frame 04

Green. Growth.

Land. Growth. Hope. Green has meant the land in the Black liberation flag since 1920.

Woman laughing on a rooftop in golden hour light, head tilted toward the sun

Frame 05

Gold. Light.

Light reclaimed. In 1969 a slur became Yellow Power, and a people wore it with pride.

Two coworkers in blue workwear jackets leaning on an industrial rail at dusk

Frame 06

Blue. Peace.

Working people. Denim and overalls, worn in the fields and worn in solidarity.

Older woman with silver hair in a warm brown coat sitting on a brownstone stoop in autumn

Frame 07

Brown. Earth.

Brown and proud. The Chicano movement said it first. The common ground we all share.

A diverse group standing close together on a rooftop at dusk, arms over shoulders, city skyline behind — Frame 08 *Built together. Worn together.*

Standing Rules

The values aren't marketing. They're the blueprint.

People over hype

We'd rather build slow and real than loud and disposable. Pieces worth keeping, priced so the people this brand is about can actually wear them.

pieces worth keeping

Unity over division

Six colors for communities that were told to stay separate. We put them side by side on purpose. That's the whole point.

six colors, on purpose

Money where it matters

A portion of every sale is pledged to Save The Hampton House in Maywood, Illinois, and to HOMEY, a youth organization feeding and mentoring the Mission District in San Francisco. Not a holiday campaign. The standing rule, from day one.

the standing rule

RTRC clothing collection on an industrial pipe rack with hoodie, tee, and crossbody bag

Proof 01

The rack. First pieces of the first drop.

The First Drop

Not just clothing. Convictions you can wear.

Every piece ties back to one of the six coalition colors. The first run is limited, and the list hears about it before anyone else.

Two RTRC hoodies in brown and green hanging on an industrial pipe rack

Proof 02

Hoodies. In the first drop.

RTRC full collection flat lay with hoodies, tees, beanies, patches, and a tote bag

Proof 03

More to come. The coalition grows.

Made to be worn for years, not a season.

The Story

Detail crop of friends walking a city street at night — Archive *Lived. Built. Worn.*

A coalition built across the lines that were meant to divide us

Chicago, 1969. Fred Hampton and the Illinois Black Panthers joined with the Puerto Rican Young Lords and the Young Patriots, poor white families up from Appalachia, to form the original Rainbow Coalition. Free breakfast programs. Free clinics. A fight against the slumlords and the bulldozers, side by side. One of its organizers called the coalition a code word for class struggle.

Solidarity is not abstract. It's something you live, build, and wear.

RTRC carries that spirit forward, not as nostalgia, but as a standard to live up to. Six colors. Six principles. A reminder of where this started and who it's for.

And here's the honest part: the original coalition never had a flag or a color system. The rainbow was the people. These six colors are ours, but the meanings they carry are older than this brand, borrowed with respect from the movements that lived them. We'd rather tell you that straight than let the real history get erased.

The Record

It's official.

Revive The Rainbow Coalition® is now a registered trademark. What started as an idea now has real paper behind it. The name is protected, the mission is locked in, and the first drop is next.

Reg. United States Patent and Trademark Office

Back Cover · Early Access

Get in before the first drop goes live.

First access, behind-the-scenes looks, and first priority when the first run lands.

RTRC® reply card · No spam. Just the build.

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Look for a welcome email soon. Want this to grow faster? Send it to one person who'd wear it.